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If you are operating a HVAC business and you have a website, then you need to know about search engine optimization. Search engine optimization is one of the most important features in online business to help a HVAC company succeed. Regardless of whether your company is large or small, selling products or services, hiring an HVAC SEO specialist is fundamental to its success. The question is: how does search engine optimization help businesses succeed online?

What Is Search Engine Optimization?

Before a person can dive into the realm of SEO and how it can assist a company to succeed, it is essential that one has an understanding of what search engine optimization is. As the name suggests, SEO or search engine optimization, is the system whereby the company’s website is optimized to display HIGHER than other websites (your competition) in online search engines like Google.

The importance of search engine ranking is often underestimated. 97% of traffic for a specific keyword sits on page 1 for that search term. Needless to say, if you’re not on page 1 of Google, you’re in trouble!

How Does Search Engine Optimization Work?

Now that search engine optimization has been explained briefly, it is time to discuss how SEO intends to assist a company succeed.

Having good search engine optimization depends on many different factors. If SEO was simple, everyone would do it with ease, and a HVAC specialist like MossTech wouldn’t be needed.  

Some of the main factors of good SEO are:

  • On-page optimization – Meta titles, tags, descriptions, keyword density, etc…
  • Off-page optimization
  • Local and National Directory Citations
  • Local Mentions
  • Social Signals
  • Backlinks
  • Schema
  • so much more…

Reading this blog post is one thing, researching each one of these items is another thing, but actually learning and implementing them is a whole other animal to tackle. Not to mention, is the FREE information you’re reading on the web even correct or applicable? Things change all the time with SEO and that’s why hiring a HVAC search engine specialist is essential.

Moss Technologies (MossTech) is the HVAC search engine optimization company of choice for hundreds of local and national HVAC companies to get them ranked in Google for their top local keywords.