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SEO (search engine optimization) marketing strategies are an incredibly power tool for any type of business, but especially for HVAC companies. For those unaware, SEO marketing involves utilizing a range of different onsite and offsite techniques in order to ensure that a website ranks highly on search engine results pages with all the web’s most popular search engines. With that in mind, in this article, we are going to briefly outline five key benefits of SEO for a HVAC business website.

1. Increase Organic Traffic To Your Business Website

Every visitor that arrives at your website from a search engine results page has actively searched for a keyword or phrase that is related to your business. This means that almost all visitors from SERPs (search engine results) are qualified leads. And, anyone that has been in business for any length of time knows that converting qualified leads is a much easier task than converting huge amount of untargeted traffic.

—–>>> Think about it for a second. If a person realizes their Air Conditioning unit is not working, what’s the first thing they do? Do they pull out the Yellowpages? NO! They pull out their mobile phone or laptop, go to Google, and search AC Repair {CITY} or something similar. And guess what happens next?? There’s a 97% chance one of the companies on that first page result is getting their business. That’s why hiring a Air Conditioning/Furnace SEO expert is so important. 

 

2. Cost-Effective Promotion

A good SEO strategy is arguably the most cost effective way to promote a business website. Indeed, SEO has one of the best return on investment rates in the advertising industry. The main reason SEO marketing has such a high ROI is because it is an inbound marketing technique; in other words, it allows you to promote your website to individuals when they are in the market for the services or products your business supplies. Unlike paid ads that market to people when they don’t need your service, when you receive visitors from a SERP, you don’t have to explain to those visitors why they need your business’s products; you just have to persuade them that your business is the best place to buy those products from.

3. Raise Brand Visibility

In order to hone their results, search engine users often conduct a number of searches for various different keywords before they click through to a website. If your business website appears at the top of search engine results pages for a large assortment of relevant keywords and phrases, searchers will become more aware of your brand. It is for this reasons that there is some value in merely having a present in search results for many keywords relevant to your business. 

4. Increase Business Credibility

Rightly or wrongly, a large majority of web users place a huge amount of trust in Goggle’s search results. Consequently, having good rankings with the search engine can give your business an increase in credibility. In the minds of many searchers (potential customers), if a website ranks highly on SERPs, it means that Google has given the site a vote of confidence, so the website must be a credible business. 

—–>>> Think about this – when’s the last time you went to page 2 or page 3 of Google? Chances are it’s been a while. Most people will do a slightly different Google search instead of going to page 2 simply because they don’t “trust” anyone on the 2nd page of results. Google doesn’t “trust” them, so why should I?

5. Insight Into Your Customers

As already discussed, traffic from search engines is incredibly valuable. With Google Analytics, you can analyze the traffic and obtain unmatched insight into your potential customers. You can find out which search terms they entered to arrive at your business website site, the time of day they conducted their search, their location, the device they use to browse the web and more. This data can help you to make better decisions about the future direction of your business.

Briefly outlined above are just five of the many advantages of a good SEO strategy for HVAC business websites. The world wide web is expanding every single day and search engines are the main gateways through which users explore the internet. A business website that doesn’t have presence on Google’s search engine results pages is unlikely to succeed online. So, if your business has not yet invested in HVAC SEO, now is the time to start. Hiring the services of a professional SEO company is cheaper than you might imagine, so why not explore some of the options available to your business today.

Moss Technologies is the leader in SEO for Heating, Cooling, and AC companies. You can apply to see if MossTech will work with your HVAC company by going here – MossTech.org/apply