With over 2 billion websites floating around on the World Wide Web, it’s more crucial than ever to make yours stand out from the fierce competition.
If you’re looking to grow your HVAC business, having a good website isn’t enough.
You need to have a dynamic SEO strategy that implements all the latest SEO tips and tricks. Doing so will help drive traffic to your website, improve your ranking score, and generate more business for you.
Let’s get to it!
Utilize Keyword Research
When it comes to mastering SEO hacks, know that keywords are your blueprint for everything you write and create.
Keywords help optimize your niche relevance and site visibility. Fortunately, there are several free tools that can help you master your keyword search. Check out Google’s keyword planner or SemRUSH to get started.
And, remember: long-tail keywords are your friend (3 or more words).
Write Amazing Content
If you want to dominate the SEO game, you need stand-out content that’s easy-to-read, engaging, and shareable.
Make sure that the content is original, useful, and full of supportive references and facts (without being too technical).
If you’re struggling to think about content, consider what your potential customers might ask about your business. What kinds of questions do you find yourself answering frequently? What kinds of concerns do people tend to have about your work?
Do Competitor Research
What do all successful business owners have in common? They know what their competition is doing!
What does this mean in terms of checking out their SEO?
It means that you want to determine the following:
- your competitor’s search engine ranks
- Domain Authority and Page Authority
Essentially, you want to see how well your SEO stacks up compared to theirs.
Optimize your URLs
How many times have you clicked on a website link and seen some strange URL attached to it? With a combination of foreign letters or numbers? Not exactly a simplistic site that you’d want to share with others.
You want URLs to be easy to understand, and this applies to both search engines and potential customers. Avoid characters or numbers, and aim for 2-4 words in any URL.
GOOD URL – MyHVACWebsite.com/air-conditioning-repair
BAD URL – MyHVACWebsite.com/airconditioning_repair-now_callusat_xxx-xxx-xxxx-Page2
Optimize Your Meta Description
Many people skip over the meta description after writing out their blog post. Don’t be that guy!
Your meta description is the very first text people see when your page shows up on Google. It’s like a miniature advertisement for your website, so don’t take that valuable real estate for granted.
Avoid doing duplicate content here. Google can and will penalize you (and you won’t look nearly as reliable). Make sure your meta description is engaging, precise, and tailored to the page.
TIP: Write your meta descriptions with the intent of increasing Click Through Rate rather than stuffing more keywords in this area.
Optimize Your Images
Known as one of the easiest SEO tips and tricks in the book, image optimization is a must-do for any website!
The premise of this one is simple: just change an image’s filename to the keyword you’re using and change the ALT tag to the same word.
That’s it! Google will reward you for your efforts.
Just don’t go crazy with it and change every picture to the same exact filename/ALT tag combination.
Take Advantage of Social Media
Don’t think there’s a place on Facebook, Instagram, or Pinterest for your HVAC business?
Social media is one of the key components of your SEO strategy, and it’s one that shouldn’t be overlooked when planning out your marketing efforts.
Get active on social media.
Share relevant articles and posts.
Engage with your customers.
Create useful content that people want to share across different platforms, whether it’s photos taken at work or helpful how-to tutorial articles. Make sure to add share buttons to each of your posts- this will make it easier for people to share your content with others.
Use Your External Linking
The art of link building remains one of the top SEO tips and tricks for website owners. Linking is a two-fold; you help out other sites, and you make your own site a more valuable hub.
With that said, you should only link out to content that offers amazing value for you and your customers. You don’t want to link to any random, spammy site. Look for the highest quality content you can find.
And, no, don’t overdo this one, either. It looks cluttered and spammy.
Use Your Internal Linking
Unlike external linking, which moves visitors away from your website, internal linking does the opposite. It keeps people on your site by sending them to different areas that may be important.
When you use internal linking, you can direct visitors to other relevant blog posts, product or business information, or contact details.
We’ll tell you this: Google likes it when people stay on your website for awhile. Your rankings can actually take a negative hit if people only look at one article and leave (this is called bounce rate, and you want this number as low as possible).
Crank Up the Speed
Is there anything in the virtual world that’s more frustrating than a slow-loading website? We don’t think so. In fact, research shows that 53% of visitors will abandon a mobile site that takes longer than 3 seconds to load.
A slow site looks unreliable, cheap, and shoddy, and Google will ultimately penalize it. That means you need to get rid of any non-essential parts of your website that could potentially be slowing it down.
Deactivate any unused plugins. Declutter your sidebar. Hire an expert if it’s still being slow- this is not an area worth skimping out on.
Final Thoughts on SEO Tips and Tricks
Running a business is one thing. Running an optimized website is an entirely different beast.
If you’re looking for expert support and guidance, contact us today! Let’s collaborate and grow your HVAC business today!