If you own a HVAC business then it is imperative that you have a website. There are a number of reasons why businesses today need to have a website and you need to consider what they are. Some of these reasons may be ones that you already considered, but others may not.
Your Customers Expect it
Research has shown that 8 out of 10 consumers expect businesses and brands to have a website that they can visit. More than half of all consumers will head to a business’ website before they choose to buy from the company. If you do not have a website then you could be losing customers because they are unable to find the information they need online. It’s also a well known fact that most consumers will side with a business that has a website versus one that doesn’t. HVAC businesses without a website are perceived to be “behind” in terms of technology.
You Can Provide Social Proof
A survey has shown that 90 percent of all consumers will look at online reviews before they buy and that many of these consumers view online reviews in a similar manner to word of mouth referrals. While it is possible to rely on online review websites like Yelp or FourSquare to host your reviews, having them on your website does offer you an edge. You will also have somewhere to direct your potential customers when they look at reviews on other websites.
You Control The Narrative
While it is impossible to control everything about your company on the internet, having a website does give you some control. You can use a company blog to offer more information to your potential customers or provide valuable information that shows you are an authority in your industry. Your company blog can show potential customers what your business mission is and give your company a personality.
When you have your own website you will also be able to make use of the power of social media. Sharing buttons for popular social platforms increase the sharing of your content and help you to reach a wider audience. Customers who like your business will also be able to tell people about their experience on social media easily.
You Will Be More Competitive
Having a website makes you more competitive because it is likely that your competitors will have websites as well. If your competitors do not have a website then you will be seen by more potential customers than them. If you are not staying competitive then the long-term success of your business will be undermined.
You Will Never Be Truly Closed
If you run a business that has strict operating hours you could be missing out on business. When your doors are closed you are not getting customers, but having a website can change this. Your website is open all the time and you can make it easy for potential customers to get in contact with you. When your business is closed, the potential customer could send you an email inquiry and you can contact them the next day.
You will also be able to combine your website with other online marketing techniques. Having an email opt-in on your website allows you to send newsletters, coupons, and marketing emails to potential customers. This will increase your overall sales in the long run.
Will Can Show Up In Google Results
When you have a website you will be able to rank in the search engine results. 81 percent of consumers will perform an online search before they buy anything. Most of these consumers trust that the search engines will provide them with the best results for what they need. If you appear in the search results, these potential customers will assume that you are a legitimate and trustworthy business that they can buy from.
Studies show that HVAC companies that appear on the first page of Google for a local cities’ HVAC keywords, gobble up 97% of web traffic and customers. If you’re HVAC business is not on page 1 of Google you are losing more money than you even want to know.